Any social movement thrives on a message that makes people aware and spurs them to act. Awareness needs a vehicle, to spread. When you choose a song as that vehicle, awareness can ride far. Songs appeal to the heart. When a song calls out people to act, the message strikes a chord.
The Shankar Mahadevan Academy Trust runs contests from time to time to find good lyricists, talented singers and musicians. The contest winners then come together to produce music videos that spread social awareness around causes that need mass attention.
Have a cause that is close to your heart?
Lyricists, singers, musicians — register with your name and number. We’ll send you an early alert when we announce our new Social Program.