Create social change through music

When the message is a song,
people move along

Any social movement thrives on a message that makes people aware and spurs them to act. Awareness needs a vehicle, to spread. When you choose a song as that vehicle, awareness can ride far. Songs appeal to the heart. When a song calls out people to act, the message strikes a chord.


Songs that are a call to action


The Shankar Mahadevan Academy Trust runs contests from time to time to find good lyricists, talented singers and musicians. The contest winners then come together to produce music videos that spread social awareness around causes that need mass attention.


In It to Win It (Released: February 2019)

As part of Social Programs, Shankar Mahadevan Academy has a tradition of producing one song every year on social causes. For 2019, we chose “In It to Win It” as the social-cause theme – a theme that will allow us to extend support to those affected by cancer.

Shanti Ki Hogi Jai (Released: January 2018)

Imagine no violence; where arms are raised only to extend help to people in need. And no terror too. Let all communities live in harmony.

Rehnuma – The Guiding Light (Released: November 2017)

Put a bolt on child labour. And open the doors to learning. Would you make your kids earn when they should learn – or just be kids? Why should it be different for any kid?

Chaka Chak (Released: October 2017)

Cleanliness has a sweeping effect. You only have to keep your backyard clean. And over time the entire country will become clean. It’s all in our hands.

Garv Se Jiyenge (Released: December 2016)

Ability takes many forms based on how has Nature endowed us. That variety is what makes life beautiful. If we are open-hearted, there’s much we can learn from each other.

Garv Se Jiyenge – In sign language

Another version of Garv Se Jiyenge, featuring sign language and subtitles.

School Chalein Hum (Released: March 2015)

Schools shape our minds, prepare us for a larger school – Life. This song propagates the message – school education for all children from all walks of life.

Laadli (Released: March 2015)

A call to end discrimination against the girl child. A girl, with her affectionate presence, is the very essence of humanity.

Mujhse Hogi Shuruvat (Released: December 2013)

I will not give into corruption. Every change I want to see will start with me doing it. Let’s dispel darkness from our lives.

Have a cause that is close to your heart?

Sponsor a music video

Help create music videos that feature the talent of contest winners. Promote the videos. Spread awareness on a social cause.  

Make music for a cause

Lyricists, singers, musicians — register with your name and number. We’ll send you an early alert when we announce our new Social Program. 

Give to a cause

Donate to a social cause that touches you. Act on your social concern now.